B2b web design blog
02
Nov
Google Pay Per Click (PPC)
The solution to successful advertising is to find a method of conveying your information to as many people as possible while keeping your advertising costs to a minimum. Pay per click (PPC) advertising may be one of the easiest ways to generate traffic to your website and score some decent profits from your search engine marketing campaign. Google Ad words is currently the most popular form of pay per click advertising for small businesses, in part because of Google's popularity, and... more info
12
Nov
Social Media & Web 2.0
Web 2.0 is the term used to describe internet content that is richer and more collaborative than traditional, static, information-only websites. Dynamic, user-generated content or 'social media', is changing the way that businesses now build customer relationships online - creating new opportunities but also potential risks for your business. The internet is a vital tool for any modern business. Customers’ today search online for everything trades such as plumber, dentist... more info
19
Nov
Social Media, eWord Of Mouth and Influence
One of the aspect in social media that can be used to company advantage is Social Proof. A term described well in Robet Caldini book -Science of Influence. While initial finding were used in normal circumstances it does not change the fact that the same principles can be applied in online environment. So what Social Prof actually is sort of behaviour that people follow if they do not know how to behave or what to do which is especially important with new situation including new... more info
29
Nov
Facbook profile
It is now easier than ever for you to directly target customers with viral marketing campaigns , offer new online services or build brand awareness through the use of blogs , forums or social networking sites. Web 2.0 is far more about creating a community around your brand and conversing online with your customers - a 'web culture' that means greater interaction between you and your customer Increasingly, customers want to build a relationship with the brand. This... more info