Importance of branding
Most small and medium business owners we work with already understand how branding is crucial for their business. However, a strikingly large number of them don’t really understand why.
They do understand the direct correlation between business success and a strong brand; and that is why they work hard in order to build their brand among their customers. They know that branding is not only a logo, but how their business is perceived by potential and current clients. The correlation is so strong that you could say that your brand is your business. This is why finding the right way of defining your brand can be crucial for your business long term success.
You as a company need to approach branding strategically because it’s one of the best way to build loyalty, advocacy and drive sales in the process.
How to develop my company’s brand?
In today’s world, customers are bombarded with different messages and constant interactions, which is the reason behind the idea that ‘the simpler the message, the more likely it is to find a sympathetic following.’
Think about keywords and what terms best describe what you do. Then consider what people are going to search on Google. Your name has to reflect your product as closely as possible. The next step would be a visually attractive website which will help you build a strong brand. Which, of course, means putting a little bit of money into its development. You can either build your own website on WordPress, for instance, or pay someone to do it for you, and then make the appropriate changes to suit your taste and niche.
What is the importance of the logo?
While branding is vital, it all starts with your new logo. Before you can achieve all that success, you need to define your company based on what you want to present, simplicity, psychology and great design. All those factors combined contribute to the creation of a logo that will last years and still look fresh.
What is branding?
Branding is a well-established and important marketing technique that allows a specific brand to be identified and preserved in mind of the customer, while conveying a positive image. A good example of brand is Apple or Ryanair; they offer numerous products and services that, regardless how different, people buy them because of the legacy of the brand.
In brief, “branding” is building brand awareness. However, building that awareness is no easy feat. Professionals in brand marketing have to devise custom-made strategies to create the perfect response from the public and allow the brand to grow. As a Dublin branding agency, we have the expertise to work on branding small companies in Ireland.
What is a brand and for what do companies use it?
A brand is basically a “concept,” and it allows consumers to associate products and services with a specific company. The brand is related and built based on the reputation and trustworthiness of the company it represents. In order for a brand to be associated with quality and reliability, the company needs to maintain a reputation of quality and reliability as well as the loyalty and satisfaction of its customers.
Take, for example, a company like Nike. Their widely known slogan is “Just do it,” which works as an invitation to use Nike products without hesitation since their products will certainly satisfy whatever needs the customer has. This is, without a doubt, the core of the company’s brand. At the same time, the message “Just do it” encourages people to overachieve by not thinking twice about an activity (usually sports) because doing that activity will always be beneficial –with the help of Nike products.
Competition is the main motivation for a company to stand out and be easily identifiable. With a solid brand, a company can condense all its values, vision, mission and image, and deliver it to customers in a relatable and memorable way. Corporate and brand identity can help companies gain market share, attract new customers, retain loyal customers and distant themselves from and above the competition.
We have the expertise to develop with you a brand and business strategy that will allow your company and its recognition to grow. There are numerous branding agencies that specialise in a niche market, such as:
- Healthcare branding companies
- Food branding companies
- Beer branding companies
- Music branding companies
The only problem with a specialised branding company is that these are useless for companies that serve different industries at the same time. We, as a brand design agency in Ireland and a design agency in Dublin, can cover most industries and business sectors and work on your brand identity. From fast food brand identity to hotel brand identity, we can develop the correct strategy and deliver magnificent results.
What is brand identity development and what do branding companies do?
Your company stands for values and ethos that its directors, staff, and clients consider the most unique aspect of it and separate it from the rest. As one of the best brand identity companies, we can help you develop an image that condenses the identity of your company and delivers it to the public; and we are very good at it.
Part of the process consists in creating the necessary elements that compose a brand, i.e. name, logo, slogan, online domain, colour palette, design and graphic elements. All these elements should work in harmony to convey the identity of your brand and what it stands for. Just like the brand identity example we gave with Nike, your brand will always have the potential to reach a wider audience than your competition.
How much does it cost?
Since we are a brand design agency in Dublin, we offer corporate identity packages that adapt to any company size and scope of business. Many branding companies in Ireland approach every client in the same way, while in our case, we evaluate your needs and your industry and offer customised services accordingly.
You can get in touch with us and we will walk you through the process during a free consultation. If you are interested in personal branding as opposed to corporate, rather than working with a branding agency Dublin, you’d need to work with a PR Agency.
How to order packaging brand identity?
The packaging of a product is as important as the product itself. What customers see on the shelves are boxes, bags, bottles, tins, packets, etc. rather than the content within. The quality of your product must be reflected on the package, and that is where packaging design comes in.
Package design is the creation and planning of the package used to contain and protect a product before it’s purchased. It involves a combination of industrial and graphic design, and it is one of the main features used for marketing and advertisement purposes.
Among the packaging graphic design companies in Ireland, we are one of the top packaging design agencies in Dublin. We specialise in many types of packaging and graphic design, such as:
- Food packaging
- Candy packaging
- Cosmetic packaging
- Chocolate packaging
- Tea packaging
- Pharmaceutical packaging
- Medical packaging
- Makeup packaging
- Perfume packaging
Our wide range of options can adapt to any demand and need; and our experience in graphic design for product packaging makes us one of the best packaging graphic design agencies in Dublin.
We have an extended graphic design portfolio packaging that includes development of packaging brand identity in many industries and sectors across Ireland.
If you are interested in our service or have any questions about graphic design for packaging and packaging identity, you can always get in touch with us and we will more than happy to assist you in how to order our services, as well as take you through all our prices and offers.